27 march 2015

New Chairman in Royal Design

RoyalDesign.se is the leading e-commerce player in the Nordics within design, furniture and home deco. The company has grown rapidly under profitability since the start 15 years ago, and have recently elected Fredrik Grevelius as new Chairman, thereby strengthening the Board with valuable experience and expertise.

“We started in 1999 and have been profitable since day one. At the same time we have grown rapidly both organically and through acquisitions. We have now reached a size where the Board wants to strengthen the expertise further and where Fredrik Grevelius is an important piece of the puzzle. He has many years of experience as auditor, financial analyst and CEO for a public company and his knowledge will be very valuable going forward.” says Hans Bengtsson, CEO of Royal Design Group Holding AB.

“As a financial analyst and professional investor I have been evaluating many companies within the retail sector and when I was asked about the role as Chairman at Royal Design Group Holding AB the decision was easy. The starting point is a well managed, rapidly growing and profitable company that still, after 15 years, is perfectly relevant. The company combines e-commerce with physical stores in a competitive way and given the attractive customer offering as well as the fantastic growth potential I see a great opportunity to be part of a continously fast growing and profitable company.” says Fredrik Grevelius, new Chairman of Royal Design Group Holding AB.

Fredrik Grevelius was until October 2014 CEO of the publicly listed investment company Öresund. Prior to that he worked as financial analyst at, among others, ABG Sundal Collier, Danske Securities and Carnegie Investment Bank after working as an auditor at Öhrlings Reveko. He currently works with private investments and sits on the boards of Acne Studios Holding, Carnegie Holding, HomeMaid and Nordiska Bostäder

For more information, please contact:

Hans Bengtsson, CEO Royal Design Group Holding AB
e-mail: hans.bengtsson@royaldesign.se
Phone: 0708-20 29 65

9 march 2015

Footway acquires running shoe specialist Runforest

Footway today announces the acquisition of the running shoe specialist Runforest. By adding additional assortment, contacts, knowledge and customers, the aim of the acquisition is to further strengthen Footway’s position as the leading shoe shop online where sport shoes is an important and strong category.

Runforest is a small and niched player that in short time has managed to build a loyal customer base. Runforests catalog is addressed to the conscious running shoe user that has been able to buy their favorite shoes at favorable prices and good service. The sales rate is about SEK 20 million per year.

The acquisition of Runforest is the latest step in the consolidation of the Nordic market, which Footway began with the acquisition of Heppo in 2013, followed by the acquisition of Brandos in 2014. Runforest adds additional products and expertise in the important running shoe segment and is expected to sharpen Footway’s offering within the sports shoe department in the fight for the conscious and engaged consumers.

Footway and their central warehouse in Helsingborg will offer Runforests existing customers not only an additional 30 000 models in the range, but also the fastest deliveries, a 180 day return policy, free shipping, free returns and personal customer service.

“Runforest has done a fantastic job of building a loyal clientele with a focus on running in a short period of time. The market for running shoes is exciting and in combination with our large focus on the customer experience and service, we believe the deal will strengthen our position in the segment by delivering an even better customer experience for each unique customer”, says Daniel Muhlbach, founder of Footway.

For more information, please contact;

Daniel Mühlbach, CEO
E-mail: daniel.muhlbach@footway.com
Phone: 070-9999343

Louise Liljedahl, Press
E-mail: louise.liljedahl@footway.com
Phone: 0736-40 93 50