Investment philosophy

We are seeking successful entrepreneurs looking for a partner to accelerate growth and to build large market leaders with predominantly in the Nordics but also in the rest of Europe. In terms of Internet retailing we believe the market is still quite immature with significant business opportunities. eEquity has also been very active in making add-on acquisitions where significant synergies have been realised in existing portfolio companies.

By having a niche strategy, eEquity can provide insights of best of class practise and provide demonstrated value to the portfolio companies.

We would like to be the first external investor in each company. We often combine primary and secondary shares to enable for the entrepreneur to have alignment of interest with eEquity.