Prisjakt’s ordinary shares have been listed on Nasdaq First North Premier Growth Market since 23 October 2026, under the ticker PJ. The offering was priced at SEK 31 per share, corresponding to a market value of approximately SEK 675 million, and was oversubscribed several times, with strong demand from Nordic and international institutional investors as well as the general public in the Nordics. More than 6,100 new shareholders were added in connection with the listing.

The offering comprised existing shares sold by eEquity and other shareholders, and no new shares were issued. The value of the offering amounted to approximately SEK 205 million, excluding the over-allotment option. eEquity acquired Prisjakt from Schibsted in 2025 and remains the company’s main shareholder following the listing, having committed to a lock-up period of 540 days.

“Prisjakt has developed strongly since we became owners, and the listing is a natural next step. We see great potential ahead and look forward to continuing to support the company as an engaged owner,” says Magnus Wiberg, Managing Partner at eEquity and board member of Prisjakt.

The listing follows a period in which Prisjakt has strengthened its profitability and its position in the Nordic market. Going forward, the company intends to continue its expansion, including international growth and the development of an AI-powered shopping assistant. eEquity has extensive experience of the price comparison market, having previously owned Pricerunner, which was sold to Klarna in 2022.

About Prisjakt:

Prisjakt is a leading Nordic price comparison service that helps consumers make informed purchasing decisions. Founded in 2002, the company has built a strong market position by offering independent price comparisons, expert guides, user reviews, and in-depth product information. Prisjakt collaborates with over 12,800 retailers and has a comprehensive database with millions of products and prices. The company’s headquarters is in Ängelholm, Sweden.

For more information or media inquiries, please contact:

Magnus Wiberg, Managing Partner at eEquity

magnus.wiberg@eequity.se

Aida Jammal, Partner at eEquity

aida.jammal@eequity.se