eEquity invests SEK 30 million in Verso Skincare to scale the company globally

Verso Skincare, a premium skincare brand offering advanced and proprietary facial products, was founded in Sweden 2013 by Lars Fredriksson. The brand has experienced very fast organic growth and global traction with sales in 25+ countries already. eEquity, a leading digital growth investor in the Nordics, has now invested to accelerate Verso Skincare’s growth journey.

Lars Fredriksson, CEO at Verso Skincare, comments:
We are very pleased to become a part of the eEquity family of successful Internet entrepreneurs which we think will bring significant value to us in many areas including marketing automation and global rollout. We decided to partner with eEquity because of their deep sector expertise, great network and a strong team.  We look forward to grow the company significantly together.

The capital injection will primarily be used for building out the team, investing in IT, expanding the product portfolio and increasing inventory-levels, accelerated marketing, and global rollout. Verso has a turnover of EUR 5 million, is profitable and employs 8 people today. Lars Fredriksson will continue to be the largest shareholder after the investment

Patrik Hedelin, Partner at eEquity comments:
We are very impressed by how Lars and his team have developed a strong scientifically-proven brand with proprietary and patent-protected formulations. Verso’s product portfolio consists of 22 products today and Verso Skincare is already an up-and-coming indie brand with a strong brand identity and sales via more than 200 premium offline retailers and 50 e-tailers worldwide. With eEquity’s expertise in data driven business processes, IT microservices, and influencer and paid marketing, we have a plan together with Verso Skincare to significantly grow the business globally. We look forward to including Verso Skincare in our family of successful entrepreneurs, in which all the companies can share experiences and expertise in order to help each other accelerate growth and profitability.

Additional questions:

eEquity Managing Partner Patrik Hedelin
+46 70 545 2889

Verso Skincare CEO Lars Fredriksson
+46 70 561 1115

About eEquity
eEquity is a Private Equity firm (digital growth sector fund) that invests in Nordic internet businesses with a special focus on internet retailing. Portfolio companies include Footway, NA-KD, iDeal of Sweden and RoyalDesign. eEquity has invested in the online sector since 2010 and has around SEK 2.5 billion under management, in four funds, with a total of 16 portfolio companies.  eEquity normally invests in companies with a turnover between EUR 5-20 million with an ambition to build them to in excess of EUR +100 million turnover with profitability. The companies are normally entrepreneur-led growth companies with potential to become market leaders. The investors behind eEquity are European Investment Fund, significant European family offices and financial institutions. eEquity is led by Patrik Hedelin and Magnus Wiberg who are both experienced internet entrepreneurs with experience from and Pricerunner.