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We are eEquity

We are former entrepreneurs ourselves and are used to work in fast changing companies where priority is key to success.

Patrik Hedelin
Patrik Hedelin

Partner

Previous co founder of boo.com. Numerous advisory projects and angel investor for e-commerce and online based companies.

Magnus Wiberg
Magnus Wiberg

Partner

Previous co-founder of price runner. Angel investor witin e-commerce and online business models since 2006.

Felix Erhardt
Felix Erhardt

Partner

Previous experience from internet and web development. 15 years of work experience from business development, strategic assignments and advisory work for leading Nordic private equity firms on M&A transactions.

Jessica Mattsson
Jessica Mattsson

Investment manager

Previous experience from working with entrepreneur lead companies. Last 3 years working with financial and commercial advisory for leading Nordic PE firms.

Senior advisors

We at eEquity try to help our entrepreneurs as much as possible. We also believe in learning from the best there fore we work with senior advisors that can help us and the entrepreneurs in the areas where they are best.

Ulf Lindstrand
Ulf Lindstrand

Senior advisor

30+ years of industry experience. Former deputy director Ã…hlens, currently chairman of Himla.

Sebastian Siemiatkowski
Sebastian Siemiatkowski

Senior advisor

9 years of relevant experience from e-commerce and payment systems. CEO and founder of Klarna.

Magnus Nilsson
Magnus Nilsson

Senior advisor

30 years of experience. Currently owner and co-founder of Izettle.




Christian Salamon
Christian Salamon

Senior advisor

25 years of experience from consulting and PE. Former Partner at Industri Kapital.

Sverker Lindbo
Sverker Lindbo

Senior advisor

15 years of logistic experience from ecommerce, Head of concept development for Ocado in the UK.