eEquity Team

At eEquity, our team contains eight Investment Professionals, complemented by four Operations Experts, a CFO, and an Assistant. Moreover, we benefit from the insights and expertise provided by our team of Senior Advisors.

Meet our amazing team

Partners

Patrik Hedelin

Managing partner

+46 (0) 705 452 889

patrik@eequity.se

Magnus Wiberg

Managing partner

+46 (0) 735 375 000

magnus@eequity.se

Jessica Mattsson

Managing partner

+46 (0) 707 961 401

jessica@eequity.se

Investment team

Aida Jammal

Investment Director

+46 (0) 708 551 525

aida@eequity.se

Viktor Borg

Investment Manager

+46 (0) 727 429 140

viktor@eequity.se

Alexandra Severin

Investment Manager

+46 (0) 733 342 444

alexandra@eequity.se

Douglas Persson

Associate

+46 (0) 709 395 997

douglas@eequity.se

Simon Nyström

Analyst

+46 (0) 73 992 91 97

simon@eequity.se

Operations excellence

Caroline Björkman

Operations Director

+46 (0) 706 997 400

caroline@eequity.se

Eric Matsgård

Advisor - SaaS Investments

+46 (0)70 822 45 09

eric@eequity.se

Raisa Räisänen

Sales & Marketing Director

+46 (0) 707 584 704

raisa@eequity.se

Support team

Therese Svensson

CFO

+46 (0) 700 80 79 46

therese@eequity.se

Martina Reuterskiöld

Team assistant

+46 (0) 76 21 33 848

martina@eequity.se

Our senior advisors

At eEquity, we strive to provide our entrepreneurs with as much support as possible. We also believe in learning from the best, which is why we have established partnerships with a group of experienced senior advisors, helping us and our entrepreneurs excel in areas in which they possess unique competencies.

Christian Salamon

Senior Advisor30 years of experience in consulting, Private Equity and as a board professional. Formerly a Management Consultant at McKinsey & Co and Partner at IK Investment Partners.

Jörgen Andersson

Senior Advisor30 years of retail experience from H&M, Esprit and UNIQLO.

Magnus Agervald

Senior Advisor20 years of experience from institutional investment, management and board positions. Formerly a Management Consultant at McKinsey & Co and CEO at Ratos and Byggmax. Magnus is also an experienced entrepreneur, having founded Icomera and Panprices.

Madeleine Persson

Operational Excellence AdvisorAfter 27 years at the H&M Group, Madeleine Persson rose to the ranks of Managing Director at the flagship brand, playing many key roles in the successful growth journey of this global fashion phenomenon.

Sverker Lindbo

Senior Advisor20 years of logistics experience from ecommerce. Chief of Emerging Technology for Ocado in the UK.

Per Eriksson

Senior Advisor30 years of experience from technology companies. Formerly CEO at NetEnt, CEO & Chairman at Dustin Group and Managing Director at Dell Sweden & Nordic region.

Oscar Bjers

Senior Advisor30 years of experience from the tech industry. Formerly CEO at Apple Sweden for 20 years as well as VP Sales at Icon Medialab and FujitsuSiemens.