eEquity Team

Investment team

Patrik Hedelin

Managing Partner

+46 (0) 705 452 889

patrik@eequity.se

Magnus Wiberg

Managing Partner

+46 (0) 735 375 000

magnus@eequity.se

Jessica Mattsson

Partner

+46 (0) 707 961 401

jessica@eequity.se

Aida Jammal

Investment Director

+46 (0) 708 551 525

aida@eequity.se

Alexandra Severin

Investment Manager

+46 (0) 733 342 444

alexandra@eequity.se

Douglas Persson

Associate

+46 (0) 709 395 997

douglas@eequity.se

Viktor Borg

Investment Manager

+46 (0) 727 429 140

viktor@eequity.se

Operational excellence

Caroline Björkman

COO

+46 (0) 706 997 400

caroline@eequity.se

Eric Matsgård

Advisor - SaaS Investments

+46 (0)70 822 45 09

eric@eequity.se

Raisa Räisänen

Sales & Marketing Director

+46 (0) 707 584 704

raisa@eequity.se

Support team

Therese Svensson

CFO

+46 (0) 700 80 79 46

therese@eequity.se

Our senior advisors

At eEquity, we strive to provide our entrepreneurs with as much support as possible. We also believe in learning from the best, which is why we have established partnerships with a group of experienced senior advisors, helping us and our entrepreneurs excel in areas in which they possess unique competencies.

Jörgen Andersson

Senior Advisor30 years of retail experience from H&M, Esprit and UNIQLO.

Magnus Agervald

Senior Advisor20 years of experience from institutional investment, management and board positions. Formerly a Management Consultant at McKinsey & Co and CEO at Ratos and Byggmax. Magnus is also an experienced entrepreneur, having founded Icomera and Panprices.

Madeleine Persson

Operational Excellence AdvisorAfter 27 years at the H&M Group, Madeleine Persson rose to the ranks of Managing Director at the flagship brand, playing many key roles in the successful growth journey of this global fashion phenomenon.

Sverker Lindbo

Senior Advisor20 years of logistics experience from ecommerce. Chief of Emerging Technology for Ocado in the UK.

Per Eriksson

Senior Advisor30 years of experience from technology companies. Formerly CEO at NetEnt, CEO & Chairman at Dustin Group and Managing Director at Dell Sweden & Nordic region.

Eric Matsgård

Advisor - SaaS InvestmentsEric has +20 years’ experience from a number of C-level roles at Nordic software companies within gaming, gambling, online video and HR solutions.