Investment Strategy

We seek to partner with successful and driven entrepreneurs looking to become market leaders

We invest in digitally-enabled business models, primarily in the Nordics with ambition to develop into pan-Nordic or European champions. We seek to invest in profitable businesses with sales between SEK 50-200m (EUR 5-20m) and with strong and consistent revenue growth potential of at least 30% per annum. We seek scalable business models led by proven, serial entrepreneurs that are coachable and excited to be on a fast-growth journey with us.

We prefer to be the first external investor in each company and we often combine primary and secondary shares to enable the entrepreneurs to have alignment of interest with us. We invest SEK 30-100m (EUR 3-10m) per company, including reserves for future follow-ons to accelerate and sustain growth. We often take minority stakes in companies and have one board member seat and one board observer seat.

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