eEquity and Nicklas Storåkers acquire Nordstjernan’s ownership in PriceRunner

eEquity, a digital growth sector fund with c. SEK 2.5 billion under management, was founded in 2010 by Patrik Hedelin, co-founder of Boo.com, and Magnus Wiberg, co-founder of PriceRunner. eEquity’s fourth fund has just acquired a substantial minority stake in PriceRunner – the very same company that was originally co-founded by eEquity Partner Magnus Wiberg […]

eEquity invests SEK 30 million in Verso Skincare to scale the company globally

Verso Skincare, a premium skincare brand offering advanced and proprietary facial products, was founded in Sweden 2013 by Lars Fredriksson. The brand has experienced very fast organic growth and global traction with sales in 25+ countries already. eEquity, a leading digital growth investor in the Nordics, has now invested to accelerate Verso Skincare’s growth journey. […]

eEquity makes a 10x partial exit in iDeal of Sweden

eEquity, the leading private equity investor in e-commerce and Digital Growth, has today, together with the founders Joachim Lindström and Filip Ummer, made a partial exit of iDeal of Sweden to Altor. The sale of about 60 percent of the company results in a 10x return on invested capital for eEquity. Joachim Lindström, co-founder and […]

Swedish E-Commerce Pioneer Makes a Big Digital Bet

Swedish E-Commerce Pioneer Makes a Big Digital Bet A Swedish private-equity firm co-founded by e-commerce pioneer Patrik Hedelin plans to more than double its capital with a new fund, according to people familiar with the process. eEquity aims to raise 1.5 billion kronor ($183 million) for its fourth fund, said the people, who declined to […]

eEquity III reaches first close

eEquity III reaches first close eEquity, the leading growth investor in Nordic Internet companies completes the first closing of its latest fund, eEquity III, at EUR 60 million, supported by existing and new European Institutional investors eEquity III will build upon the successfull investment strategy implemented in eEquity II, providing growth capital to proven, fast […]

eEquity invests in Outdoorexperten and plan for Nordic expansion

eEquity invests in Outdoorexperten and plan for Nordic expansion eEquity, the leading investor in e-commerce and online companies in the Nordics, are investing in Outdoorexperten. The company, selling sport and outdoor products online, has shown strong growth and been profitable since inception. Outdoorexperten is one of the leading online players in the sports and outdoor segment. […]

eleven.se acquires beauty.theyouway.com

eleven.se acquires beauty.theyouway.com beauty.theyouway.com, selling beauty products online, was acquired by Aftonbladet in April 2013. Since then, the company has become an important player in the Swedish e-commerce market. eleven.se has since the start in 2004 been a first mover within the beauty segment, today offering the customers more than 900 brands within beauty, hair […]

New Chairman in Royal Design

New Chairman in Royal Design RoyalDesign.se is the leading e-commerce player in the Nordics within design, furniture and home deco. The company has grown rapidly under profitability since the start 15 years ago, and have recently elected Fredrik Grevelius as new Chairman, thereby strengthening the Board with valuable experience and expertise. “We started in 1999 […]

Footway acquires running shoe specialist Runforest

Footway acquires running shoe specialist Runforest Footway today announces the acquisition of the running shoe specialist Runforest. By adding additional assortment, contacts, knowledge and customers, the aim of the acquisition is to further strengthen Footway’s position as the leading shoe shop online where sport shoes is an important and strong category. Runforest is a small and niched […]

Mister Spex secures $40m investment

Mister Spex secures $40m investment Mister Spex is Europe’s largest online optician and the investment will be used to support the Company’s domestic and international growth plans. Read more (in English)