eEquity exits Royal Design and generates a 7.3x multiple on its investment
eEquity, the leading digital growth investor in the Nordics, announces a full exit of Royal Design, a leading home furnishing online retailer in the Nordics, to Egmont. The sale resulted in a multiple on invested capital of 7.3 times the initial investment back in late 2012 for eEquity. Royal Design Group was founded in 1999 […]
Son of a Tailor, the D2C leader in made-to-measure leisure apparel for men, partners with eEquity

eEquity, a leading digital growth investor in the Nordics, is proud to announce an investment in Son of a Tailor – a leading Direct to Consumer brand offering made-to-measure men’s casual wear globally. Son of a Tailor will use the new capital to accelerate growth and establish a position as a global leader in made-to-measure […]
The equestrian company PS of Sweden has entered a partnership with eEquity

eEquity, a leading digital growth investor in the Nordics, has completed its fifth deal in its fourth fund with the SEK 50 million investment in PS of Sweden. PS of Sweden is a leading online brand offering innovative and beautifully designed anatomical bridles, horse equipment and riding clothes. Together with eEquity, the company will use […]
eEquity invests SEK 60 million in girl-empowering sportwear brand aim’n
Aim’n is an activewear brand founded by women, for women. eEquity, a leading digital growth investor in the Nordics, has now entered a partnership to elevate the brand to new heights and make it a global leader in the activewear market. Aim’n was founded in 2014 in Halmstad, Sweden by Tekla Acs and Helen Van. […]
eEquity and Nicklas Storåkers acquire Nordstjernan’s ownership in PriceRunner
eEquity, a digital growth sector fund with c. SEK 2.5 billion under management, was founded in 2010 by Patrik Hedelin, co-founder of Boo.com, and Magnus Wiberg, co-founder of PriceRunner. eEquity’s fourth fund has just acquired a substantial minority stake in PriceRunner – the very same company that was originally co-founded by eEquity Partner Magnus Wiberg […]
eEquity invests SEK 30 million in Verso Skincare to scale the company globally
Verso Skincare, a premium skincare brand offering advanced and proprietary facial products, was founded in Sweden 2013 by Lars Fredriksson. The brand has experienced very fast organic growth and global traction with sales in 25+ countries already. eEquity, a leading digital growth investor in the Nordics, has now invested to accelerate Verso Skincare’s growth journey. […]
eEquity makes a 10x partial exit in iDeal of Sweden
eEquity, the leading private equity investor in e-commerce and Digital Growth, has today, together with the founders Joachim Lindström and Filip Ummer, made a partial exit of iDeal of Sweden to Altor. The sale of about 60 percent of the company results in a 10x return on invested capital for eEquity. Joachim Lindström, co-founder and […]
Swedish E-Commerce Pioneer Makes a Big Digital Bet
Swedish E-Commerce Pioneer Makes a Big Digital Bet A Swedish private-equity firm co-founded by e-commerce pioneer Patrik Hedelin plans to more than double its capital with a new fund, according to people familiar with the process. eEquity aims to raise 1.5 billion kronor ($183 million) for its fourth fund, said the people, who declined to […]
eEquity III reaches first close
eEquity III reaches first close eEquity, the leading growth investor in Nordic Internet companies completes the first closing of its latest fund, eEquity III, at EUR 60 million, supported by existing and new European Institutional investors eEquity III will build upon the successfull investment strategy implemented in eEquity II, providing growth capital to proven, fast […]
eEquity invests in Outdoorexperten and plan for Nordic expansion
eEquity invests in Outdoorexperten and plan for Nordic expansion eEquity, the leading investor in e-commerce and online companies in the Nordics, are investing in Outdoorexperten. The company, selling sport and outdoor products online, has shown strong growth and been profitable since inception. Outdoorexperten is one of the leading online players in the sports and outdoor segment. […]