Aim’n is breaking all records and now worth more than SEK 1 billion

Aim’n, the leading sportwear brand for women known for its girl-empowering values, is growing much faster than plan with high profitability. Aim‘n’s investor, eEquity, is now investing another SEK 150 million following its initial investment of SEK 60 million in March 2020. Aim’n aspires to become the global leader in the women’s sportwear market.  Aim’n […]

Leading last-mile delivery provider Gordon enters a partnership with eEquity

eEquity, a leading Nordic digital growth investor, has completed the seventh deal in its fourth fund through an investment in Gordon. Gordon is a fast-growing last-mile delivery provider, specializing in refrigerated deliveries enabled by a cutting-edge technology platform. Through this partnership, Gordon will continue to accelerate their ambitious expansion plans. Gordon was founded in 2015 […]

The online furniture brand Sweef has entered a partnership with eEquity

eEquity, a leading digital growth investor in the Nordics, has completed its sixth deal in its fourth fund with the investment in Sweef. Sweef is a digital native furniture brand selling personalized affordable luxury products with high quality materials and fabrics. Together with eEquity, the company will use the new capital to accelerate growth. Sweef […]

eEquity exits Royal Design and generates a 7.3x multiple on its investment

eEquity, the leading digital growth investor in the Nordics, announces a full exit of Royal Design, a leading home furnishing online retailer in the Nordics, to Egmont. The sale resulted in a multiple on invested capital of 7.3 times the initial investment back in late 2012 for eEquity. Royal Design Group was founded in 1999 […]

The equestrian company PS of Sweden has entered a partnership with eEquity

eEquity, a leading digital growth investor in the Nordics, has completed its fifth deal in its fourth fund with the SEK 50 million investment in PS of Sweden. PS of Sweden is a leading online brand offering innovative and beautifully designed anatomical bridles, horse equipment and riding clothes. Together with eEquity, the company will use […]

eEquity invests SEK 60 million in girl-empowering sportwear brand aim’n

Aim’n is an activewear brand founded by women, for women. eEquity, a leading digital growth investor in the Nordics, has now entered a partnership to elevate the brand to new heights and make it a global leader in the activewear market.  Aim’n was founded in 2014 in Halmstad, Sweden by Tekla Acs and Helen Van. […]

eEquity and Nicklas Storåkers acquire Nordstjernan’s ownership in PriceRunner

eEquity, a digital growth sector fund with c. SEK 2.5 billion under management, was founded in 2010 by Patrik Hedelin, co-founder of Boo.com, and Magnus Wiberg, co-founder of PriceRunner. eEquity’s fourth fund has just acquired a substantial minority stake in PriceRunner – the very same company that was originally co-founded by eEquity Partner Magnus Wiberg […]

eEquity invests SEK 30 million in Verso Skincare to scale the company globally

Verso Skincare, a premium skincare brand offering advanced and proprietary facial products, was founded in Sweden 2013 by Lars Fredriksson. The brand has experienced very fast organic growth and global traction with sales in 25+ countries already. eEquity, a leading digital growth investor in the Nordics, has now invested to accelerate Verso Skincare’s growth journey. […]