eEquity has entered into an agreement to acquire Sävjo, a leading Swedish manufacturer of high-quality plastic packaging for nicotine pouches. The company combines strong growth, high profitability and a unique patent position, creating solid conditions for continued international expansion.
Sävjo is an established player with over 50 years of history and has built a strong market position in high-quality plastic cans for nicotine pouches. The company has delivered a strong financial track record over time and operates a business model characterised by recurring revenues and deep customer relationships. Through close integration with its customers’ production processes, Sävjo contributes to operational stability, quality assurance and efficiency, which has laid the foundation for long-term customer relationships. At the same time, the company has built a well-invested and scalable production platform through investments of more than SEK 175 million in capacity and automation, with an annual production capacity of approximately 400 million cans.
In the financial year ending August 2025, the company generated SEK 306 million in revenue and demonstrates a strong profitability profile. A key part of the value creation lies in the company’s patents and technical solutions, where Sävjo has both developed and commercialised its IP portfolio. The strong combination of growth, profitability and capital efficiency makes Sävjo an attractive addition to eEquity’s portfolio.
The acquisition is well aligned with eEquity’s strategy of investing in market-leading and profitable companies with clear scalability. The nicotine pouch market continues to grow structurally, driven by a shift away from traditional tobacco products, and eEquity sees significant opportunities to further develop Sävjo’s position.
“Sävjo is an impressive company with a unique position in a rapidly growing market. The combination of strong growth, high profitability, technical expertise and long-term customer relationships is hard to find. We see significant potential to continue scaling the business internationally alongside management, not least in the US where demand is growing rapidly,” says Magnus Wiberg, Managing Partner at eEquity.
A central part of the investment thesis is the company’s strong innovation and patent position, particularly in so called “child-resistant” cans, which are expected to become increasingly important as regulatory focus grows, especially in the US market. Sävjo already has established customer relationships in the US today and is planning an accelerated expansion in the region.
Sävjo’s management team will remain in their current roles and are reinvesting a significant portion of the proceeds in the company, underscoring their strong belief in the future growth journey.
“We are very pleased to welcome eEquity as our partner for the next phase. They have a clear growth agenda and a proven ability to scale businesses internationally. This gives us the right conditions to continue our expansion,” says Joakim Bjerhag, CEO of Sävjo.
eEquity plans to work closely with the company’s management team to accelerate growth, with a focus on winning new customers, expanding geographically and further strengthening the company’s already strong margin profile.
The parties have signed definitive agreements, and completion is conditional on the planned financing being executed and customary closing conditions being fulfilled.
For more information or media inquiries, please contact:
Magnus Wiberg, Managing Partner at eEquity
magnus.wiberg@eequity.se
Aida Jammal, Partner at eEquity
Aida.jammal@eequity.se
About Sävjo:
Sävjo Plastic is a Swedish manufacturer of premium plastic packaging for nicotine pouches, founded in 1967. The company offers both proprietary products and contract manufacturing, and supports its customers across the entire value chain, from design to delivery. Sävjo operates three highly automated production facilities in Sweden and has a strong international customer base.
About eEquity:
eEquity is a Nordic private equity firm that invests in fast-growing and profitable companies in the Nordics and Northern Europe. Since 2010, eEquity has led investments of nearly EUR 500 million in companies such as Prisjakt, Gordon, Pricerunner, Aim’n, Snigel and Voyado. eEquity’s investment strategy focuses on identifying companies with strong fundamentals, high profitability and clear scalability, where eEquity – through active ownership – can accelerate growth in close partnership with management.
