D-Congress 2024

Patrik Hedelin, Managing Partner, took the stage alongside Caroline Björkman, Operations Director, to share his insights and experiences from 60 investments at the D-Congress event in Gothenburg, Sweden on March 6-7, 2024. With over 3000 participants, 100+ exhibitors, and a program featuring 150+ speakers across seven stages, the event buzzed with energy and enthusiasm. You […]

eEquity Launches Its Fifth Fund focused on Digital Growth

eEquity, a leading private equity firm specializing in digital growth, announces the launch of its fifth fund (eEquity V), dedicated to investing in successful entrepreneurs ready to accelerate and scale their companies. The fund will concentrate on the intersection of tech and retail, targeting companies connected to e-commerce. Typically, these companies generate revenues ranging from […]

eEquity invests in fast-growing golf apparel brand Macade

eEquity, a Nordic growth investor partnering with digitally enabled businesses, has completed aninvestment in Macade – a Swedish-founded, direct-to-consumer golf apparel brand. Founded in 2019, Macade has seen a quick rise to fame, not least in the North American market, with a novel product assortment attracting casual and professional golfers alike. The partnership between eEquity […]

Venture Design expands portfolio with strategic acquisition of Dangarden

Växjö-based furniture supplier Venture Design announces its latest strategic acquisition of the garden and outdoor furniture company Dangarden. Venture Design acquires a minority stake in Dangarden with an option to acquire the remaining shares of the company in the future. Founded in 2014 by Ola Johansson, Venture Design has historically demonstrated impressive growth by offering […]

eEquity Invests in Mediatool, a Swedish Media Management Platform Pioneer

eEquity, a Swedish investor in digital growth, has co-led an investment of 90 MSEK in Mediatool. Mediatool has developed a cutting-edge media management platform tailored for global brands and media agencies. Founded in 2015 by Alexander Högman and three co-founders, Mediatool addresses a critical gap in the market by revolutionizing how media investments are planned, […]

eEquity AI-day 14th of September

eEquity AI-DAY was a great success!  We had the privilege of hosting industry leaders who shared remarkable insights into how AI is transforming the e-commerce landscape. Attendees from across our portfolio firms joined us as we unlocked the secrets of AI in e-commerce and learned how to boost conversions, create and drive top-performing ads, and […]

ZOO.se continues its expansion strategy and acquires the pure e-commerce player Tinybuddy.

ZOO.se acquires Tinybuddy and together the group confirms its position as the second largest in animal food and accessories in the Nordic region. Tinybuddy currently has a turnover of SEK 120 million and sells online in Northern Europe. Through the transaction, Tim and Louise Jansson become co-owners of the ZOO.se group. Following the acquisition, the […]

Go North Group AB (publ) successfully raises SEK 79,000,000 of equity from new co-investors

Go North Group AB (publ) successfully raises SEK 79,000,000 of equity from new co-investors and the total round of SEK 150,000,000 was over-subscribed. Go North Group AB (publ) (“Go North” or the “Group”) has successfully raised approximately SEK 79,000,000 of equity (the “Transaction” or the “Equity Raise”) from new co-investors including Access Capital Partners and […]

Former H&M Managing Director teams up with eEquity

eEquity, a Nordic growth investor supporting digitally enabled businesses, has appointed former H&M Managing Director and seasoned retail industry specialist Madeleine Persson as a dedicated advisor within eEquity’s Operational Excellence team. In her new role, Madeleine will be working to actively support portfolio companies and entrepreneurs in key business endeavours. After 27 years at the […]

Go North Group AB (publ) issues senior secured floating rate bonds of SEK 225,000,000

Go North Group AB (publ) issues senior secured floating rate bonds of SEK 225,000,000 to buy and grow Amazon Marketplace businesses. Amazon’s incredible success is partly driven by third-party sellers, and the idea of aggregating these smaller brands under an operational umbrella to increase profitability has shown great success. Today, Go North Group AB (publ), […]