eEquity Launches Its Fifth Fund focused on Digital Growth

eEquity, a leading private equity firm specializing in digital growth, announces the launch of its fifth fund (eEquity V), dedicated to investing in successful entrepreneurs ready to accelerate and scale their companies. The fund will concentrate on the intersection of tech and retail, targeting companies connected to e-commerce. Typically, these companies generate revenues ranging from 50 to 200 million when eEquity invests, aiming to scale these businesses to over one billion SEK within five years. eEquity’s strategy has proven highly successful, achieving an annual return rate (IRR) of approximately 45% in eEquity IV. The firm invests in companies with proven business models, fast organic growth, and profitability.

eEquity strongly believes in sector-focused funds, which have enabled 90% of its investments to be
executed without competition from other investors. The strategy has enabled valuable exhange of
knowledge and experience between the portfolio companies. Since its establishment in 2010, eEquity has invested in 40 companies, with 20 having been divested and 20 remaining across various funds. Notably, eEquity has the largest portfolio of DTC brands in the Nordics, including companies such as Aim’n, Chimi Eyewear, Sweef, John Henric, Twistshake, Son of a Tailor, and Macade. Other digital business models in the portfolio encompass Lavendla, a funeral marketplace, and Preglife, a pregnancy app. Moreover, eEquity has increased its focus on B2B and SaaS, investing in ventures like Gorden Delivery (last-mile food delivery), Venture Design (B2B furniture), Vaadin (an open-source platform offering subscriptions for Java developers to create web applications), Briqpay (B2B payments), and Mediatool (media management tool).

Recently, eEquity has made investments in Mediatool and Macade through eEquity V. Mediatool is an exciting SaaS company enabling multinational corporations in monitoring their media investments, while Macade is a DTC company owning its brand, globally selling golf apparel, with approximately 60% of its revenue sourced from the US.

Patrik Hedelin, co-founder, and managing partner at eEquity, comments:
“We are delighted to launch eEquity V, continuing our focus on investing at the nexus of technology and retail, encompassing companies offering physical products, digital services, and software. We strongly believe in the eEquity family model, enabling intensive collaboration among similar businesses to scale globally. We have witnessed immense value in structured knowledge sharing and expertise within this family. Currently, we are driving several AI projects across our portfolio companies, anticipating it to be the next significant digital revolution, creating substantial opportunities for eEquity and our portfolio companies. We completed the final close of our previous fund, eEquity IV, at SEK 1.6 billion in 2021. Since then, we’ve raised an additional approximately SEK 2 billion and have commenced investments from our new fund, eEquity V.”

About eEquity
eEquity is a sector-focused growth fund investing at the intersection of technology and retail, encompassing companies offering physical products, digital services, and software. Since 2010, the firm has led investments exceeding EUR 450 million, supporting companies like, PriceRunner, CHIMI, Gordon Delivery, Aim’n, and Mediatool. eEquity’s investors include prominent Family Offices, the European Investment Fund (“EIF”), and financial institutions. eEquity was founded by Patrik Hedelin and Magnus Wiberg. Visit for more information.

For further information, please contact:
Patrik Hedelin
+46 70 545 2889

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