Växjö-based furniture supplier Venture Design announces its latest strategic acquisition of the garden and outdoor furniture company Dangarden. Venture Design acquires a minority stake in Dangarden with an option to acquire the remaining shares of the company in the future.
Founded in 2014 by Ola Johansson, Venture Design has historically demonstrated impressive growth by offering high-quality furniture to online retailers in Sweden and the rest of Europe. The company has gained recognition for its sleek and high quality Scandinavian design, becoming a preferred supplier for both home and garden furniture.
Dangarden, established in 2022 by Daniel Johansson, is a rapidly growing player with a vision to furnish beautiful gardens and outdoor spaces with its unique and affordable premium products. Dangarden has quickly become a prominent player in the garden furniture industry and has been acknowledged for its innovative design and quality.
Through the strategic acquisition of Dangarden, Venture Design strengthens its position as a leading furniture supplier in Sweden and continues to provide high-quality furniture and design solutions for both indoor and outdoor use to its customers.
Ola Johansson, founder and CEO of Venture Design, comments: “We see the acquisition of Dangarden as highly strategic; we now have the opportunity to sell their high-quality assortment to our existing customers. Their products are well aligned with ours and their brand is a great addition for our customers. Introducing these products will be of great benefit to us in our geographical expansion, which is a key priority for us right now.”
Dangarden will continue its operations with the same passion for garden furniture, and it is expected that this partnership will create synergies that benefit both companies and their customers.
Daniel Johansson, founder and CEO of Dangarden, comments: “It feels fantastic to join a larger entity to grow Dangarden much faster than if we do it on our own. Leveraging on Venture Design’s large customerbase will significantly accelerate our growth. We are impressed by Venture Design’s growth journey; growing so rapidly with good profitability is, of course, key elements that will be significant for Dangarden.”
Aida Jammal, Investment Director at eEquity, comments: “We at eEquity are proud investors in Venture Design and are supportive of the acquisition of Dangarden. Our plan is to acquire more companies in the furniture industry and thus diversify our range, add more value for customers and grow even faster.”
For more information about this news, please contact:
Founder and CEO of Venture Design
About Venture Design
Venture Design is a leading Swedish furniture supplier, focusing on providing high-quality furniture and design solutions for indoor and outdoor use. The company was founded in 2014 and has established itself as a reliable partner for online retailers and customers seeking stylish and quality furniture.
Dangarden is a garden and outdoor furniture design company founded in 2022 by Daniel Johansson. The company offers unique and affordable premium products to furnish beautiful outdoor spaces. Dangarden has quickly gained attention for its innovative design and high-quality products.