Voyado has secured a SEK 75 million investment from H&M Group Ventures, the investment arm of the Swedish retailer H&M. The investment, made through a new share issue, marks a milestone in Voyado’s journey as it accelerates its expansion into international markets.
Voyado has established itself as a trusted partner for retailers aiming to enhance customer engagement across both physical and digital channels. Its cutting-edge platform integrates advanced CRM capabilities, AI-driven insights, and powerful tools to personalize every stage of the customer journey— from discovery to loyalty. By consistently delivering measurable value, Voyado has earned the trust of leading retailers, including H&M, a loyal customer for several years.
Earlier in 2024, eEquity joined as an investor in Voyado, proudly supporting its ongoing growth. Alongside H&M Group Ventures and other shareholders, we are thrilled to contribute to Voyado’s success as it accelerates international expansion and reaches new milestones.
Erik Lagerblad, Head of H&M Group Ventures, comments:
“After implementing Voyado’s solution globally, we have seen firsthand the value it brings at scale. This investment deepens our partnership and supports Voyado’s ability to deliver exceptional results for clients worldwide.”
Erica Sandelin Ekelund, CEO of Voyado, comments:
“We are thrilled to welcome H&M Group Ventures as investors. Their support provides not only financial resources but also valuable expertise to accelerate our international growth. This partnership allows us to continue improving our platform and deliver even greater value to retailers worldwide.”
For further information or media inquiries, please contact:
Jessica Mattsson, Deal Partner at eEquity
jessica.mattson@eequity.se
+46 70 796 14 01
Simon Nyström, Deal Team at eEquity
simon.nystrom@eequity.se
+46 73 992 91 97
About Voyado:
Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.
Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world. For more information, visit voyado.com.
Voyado makes brands easy to love.
About eEquity:
eEquity is a Nordic private equity firm investing in fast-growing, digitally enabled businesses across the Nordics and Northern Europe. Since 2010, eEquity has led investments of over EUR 400m in companies such as PriceRunner, CHIMI, Gordon, iDeal of Sweden, Aim’n, and Mediatool. eEquity’s active investment strategy is built around an entrepreneurial mindset and close partnerships with its portfolio companies. Read more about eEquity at www.eequity.se.
