eEquity Invests in Mediatool, a Swedish Media Management Platform Pioneer

eEquity, a Swedish investor in digital growth, has co-led an investment of 90 MSEK in Mediatool. Mediatool has developed a cutting-edge media management platform tailored for global brands and media agencies. Founded in 2015 by Alexander Högman and three co-founders, Mediatool addresses a critical gap in the market by revolutionizing how media investments are planned, […]
ZOO.se continues its expansion strategy and acquires the pure e-commerce player Tinybuddy.

ZOO.se acquires Tinybuddy and together the group confirms its position as the second largest in animal food and accessories in the Nordic region. Tinybuddy currently has a turnover of SEK 120 million and sells online in Northern Europe. Through the transaction, Tim and Louise Jansson become co-owners of the ZOO.se group. Following the acquisition, the […]
eEquity invests in Venture Design – a leading online B2B2C player in furniture
eEquity, a Nordic growth investor focused on digitally enabled businesses, has completed an investment in furniture seller Venture Design. eEquity is the only investor in the financing round encompassing almost EUR 10 million. Venture Design operates as a furniture sales partner with a B2B2C model that incorporates sourcing expertise, professional product captioning and dropshipping delivering […]
eEquity invests SEK 70 million in the fast-growing fashion brand John Henric
eEquity invests SEK 70 million in the fast-growing fashion brand John Henric with the intention of accelerating global growth. eEquity, a Nordic growth investor focused on digitally-enabled businesses, has completed the eleventh deal in its fourth fund through an investment in the Malmö-based DTC (“Direct to consumer”) company John Henric. The company focuses on the […]
eEquity invests in the Amazon aggregator Go North
eEquity, a Nordic growth investor focused on digitally enabled businesses, has completed the tenth deal in its fourth fund through an investment in Go North. eEquity is the lead investor in the financing round encompassing almost EUR 8 million. Go North is a Gothenburg based Amazon aggregator with a team of Scandinavian e-commerce entrepreneurs acquiring […]
eEquity invests in leading pet specialist ZOO.se
eEquity, a Nordic growth investor focused on digitally enabled businesses, has together with Mandatum Asset Management (MAM) completed the ninth deal in its fourth fund through an investment in ZOO.se. The new partnership is sealed as part of a transaction encompassing almost EUR 30 million. ZOO.se is a leading retailer within pet food, products and […]
eEquity agrees sale of PriceRunner to Klarna, realising a return of over 15x
Stockholm, 2nd November 2021 eEquity AB, a Stockholm-based growth investor focusing on investments in digitally enabled businesses, announces the sale of price comparison website PriceRunner to Klarna, a leading retail global retail bank founded in Sweden. PriceRunner will bring new features in the form of product reviews, rich product discovery and price comparisons to the […]
CHIMI Eyewear welcomes eEquity as a new partner to support its growth and international expansion
CHIMI Eyewear disrupts the market – launches optical glasses and welcomes eEquity as a new partner to support its growth and international expansion. CHIMI has grown into the go-to brand for trendy sunglasses in the Nordics. The company now enters into a partnership with eEquity, to accelerate growth and global expansion. Founded in 2016 by […]
Aim’n is breaking all records and now worth more than SEK 1 billion
Aim’n, the leading sportwear brand for women known for its girl-empowering values, is growing much faster than plan with high profitability. Aim‘n’s investor, eEquity, is now investing another SEK 150 million following its initial investment of SEK 60 million in March 2020. Aim’n aspires to become the global leader in the women’s sportwear market. Aim’n […]
Leading last-mile delivery provider Gordon enters a partnership with eEquity
eEquity, a leading Nordic digital growth investor, has completed the seventh deal in its fourth fund through an investment in Gordon. Gordon is a fast-growing last-mile delivery provider, specializing in refrigerated deliveries enabled by a cutting-edge technology platform. Through this partnership, Gordon will continue to accelerate their ambitious expansion plans. Gordon was founded in 2015 […]