22 may 2014

Royal Design acquires RUM21 from CDON

Royal Design Group AB announces that it has entered into an agreement with CDON Group to transfer the entire business in Rum21 AB to Royal Design Group AB.

About Royal Design Group AB
Royal Design Group AB is Sweden’s leading e-commerce company through RoyalDesign.se with the greatest assortment within design, furniture, lighting and home furnishing. RoyalDesign.se has over 70 000 products from more than 180 world-famous brands within design and decor.

The company was founded in 1999 and currently has about 65 employees and a yearly turnover of 240 million.

Besides being one of the largest company’s for the home decor market online, Royal Design opened 7 physical stores during 2013, merging the online and offline businesses to enable a complete offering to the customers and the best from two worlds.

“Rum21 is a very well managed and rapidly expanding business, which fits perfectly into our strategy and vision of being the most complete and obvious interior design concept for design and furniture consumers across the Nordics and it will be very inspiring to develop both of these business areas in parallel. The two businesses RoyalDesign.se and Rum21.se will together be the market leader within design, furniture and home deco online, with an expected turnover this year of more than SEK 400 million.” says Hans Bengtsson, CEO Royal Design Group.

About Rum21 AB
Rum21 AB is an online store focused on the sale of interior design and design furniture, started in 2006 and acquired by CDON Group in 2011. Today Rum21 operates the Nordic internet stores Rum21.se, Room21.no, Room21.dk and Room21.fi. The company also has a large design shop in Borås.

For more information, please contact:

Hans Bengtsson, CEO
E-mail: hans.bengtsson@RoyalDesign.se
Phone: +46 (0) 708202965

21 may 2014

Caliroots acquires Hollywood!

May 19 is a milestone in streetwear, sneakers and skate in Sweden when Caliroots acquires the venerable chain Hollywood.

“A slightly younger and more action sports-oriented customer makes Hollywood a perfect match for Caliroots. Since Hollywood has had a strong history in retail and we use both the same platform and ERP, we see great synergies already in the short term” says Andreas Koschnike, founder and CEO of Caliroots.

Caliroots has been around for over 10 years and represents streetwear and sneakers online, as well as with 3 physical stores.

Hollywood has been Stockholm based since the early 70′s, but with today’s concept since 2004.
In addition to 4 stores in Sweden they also have an online store with a focus on Sweden and Norway.

The companies will continue to operate as separate companies and brands to begin with.

“It feels good to hand over the baton to Caliroots who have proved strong in a tough market. I am confident that they will do a good job going forward with the Hollywood brand” says Mattias Grönlund, owner and CEO of Hollywood.

Company information
Californian Roots AB
Founded by Andreas Koschnike and Per Norelll in 2003
Investors: eEquity and Verdane
Employees: ca 30 st
Estimated revenue current financial year: 120 MSEK

For inquiries, please contact: Andreas Koschnike, CEO