3 januari 2017

eEquity invests in NA-KD – new issue of SEK 140 million for continued global expansion

The Swedish e-commerce company was founded in April 2015, and NA-KD.com launched in December of the same year. The company, which is e-commerce entrepreneur Jarno Vanhatapio’s third start-up, is growing fast. Now, the private equity firms Northzone and eEquity have come on board as investors, providing capital and experience to secure future global growth

CEO Jarno Vanhatapio comments:
In our first year of operation, we’ve already had a lot of inbound interest from venture capital firms in the Nordic countries, Europe and the USA. This is as a result of our fast global traction, which has been the engine to our growth. For us, it’s important that our investors share our global view, and have a capacity that matches our ambitions over the coming years. In Northzone and eEquity, we have found two investors that are rated highly internationally. Besides capital, they will support the board with relevant knowledge around the process of internationalisation, with their strong track-records of investments in companies like Spotify, Bloglovin’ and WhiteAway. I am especially happy that both their representatives on our Board have a strong entrepreneurial e-commerce backgrounds.

The capital injection will primarily be used to improve the customer experience, offer a broader inventory, and marketing. Today, the company employs 90 people, and with the investment, the company will look to further strengthen all departments. The head office will continue to be based in Gothenburg, but in Q1 2017, a smaller office will open in Stockholm. The company has already planned for the opening of a central depot in the Netherlands in Q1, which will serve customers in Europe and the rest of the world with fast and environmentally friendly deliveries. The complementary semi-automatic depot will have an initial capacity of 10 000 fulfilled orders per day. The turnover yearly run rate is currently SEK 220 million. Jarno Vanhatapio as the entrepreneur and CEO will remain the largest shareholder.

Patrik Hedelin, Partner at eEquity comments:
We are impressed by the brand awareness NA-KD has built with their target audience in a very short space of time, and the role that social media has played in achieving this. Few e-commerce companies are in a better position to roll out globally as fast as NA-KD, with strong support from their own collection and social media strategy. We value the experience that Jarno and several other members of the team have gained from building up Nelly to a significant company. We believe that NA-KD has a strong potential to become a global digital fashion house for generations Y and Z, where we will see a combination of global roll-out, fast growth, strong margins, and in due course good profitability.

NA-KD´s chairman and third largest owner, Magnus Emilson comments:
Our main focus for 2017 and beyond will be on NA-KD as a brand and store, as this part of the business generates the majority of our revenue, showing strong growth and good margins. With Northzone and eEquity on board, together with our business angels, we are well equipped for our next phase of international expansion. Our focus from day one has been to build a leading global fashion player. With
the new capital injection, we have the resources to build the company with a long-term view, without losing focus on growth, which is a part of our DNA.

eEquity has specialised in investing growth capital in fast growing Internet companies with an emphasis on Internet retailing. eEquity has previously invested in WhiteAway, whitegoods online, where eEquity contributed to build the company from DKK 150 million to 1 022 million during 3.5 years and generated a multiple of 4.5x of invested capital. eEquity has also invested in other leading Internet retailing companies such as Footway, RoyalDesign, Caliroots, Swap.com, Kidsbrandstore and Eleven. eEquity invests normally in companies with a turnover between EUR 5-20 million with an ambition to build them to in excess of EUR +100 million turnover with profitability. The portfolio companies have been growing by on average 40 % yearly during the holding time of eEquity. eEquity has created on average 1.1 new jobs per million that has been invested. eEquity raised its third fund, eEquity III, of SEK 750 million (EUR 80 million) in September 2015 where NA-KD constitutes the sixth investment.

For further questions:
eEquity Partner Patrik Hedelin
+46 70 545 2889
patrik.hedelin@eequity.se

NA-KD CEO Jarno Vanhatapio
+46 76 899 1800
jarno@na-kd.com

About eEquity

eEquity is a leading Private Equity firm that invests in Nordic internet and e-commerce companies. The E-commerce companies includes names such as WhiteAway, Footway, Swap.com, RoyalDesign, Caliroots, Kidsbrandstore and Eleven. eEquity has invested in the online sector since 2010 and has around SEK 1.2 billion under management, in three funds, with a total of 14 portfolio companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. The investors behind eEquity are significant European family offices and financial institutions. eEquity is led by Patrik Hedelin and Magnus Wiberg who are both experienced internet entrepreneurs with experience from boo.com and Pricerunner.

About NA-KD

Nakdcom One World AB is Jarno Vanhatapio’s third e-commerce company, having founded Nelly.com (2003) and Zoozoo.com (2013). NA-KD was founded in April 2015 and operates in the global market for fast fashion, primarily online, but also through pop up shops. NA-KD.com as an online store launched in December 2015 and has in a short space of time established itself as a global fashion player with annual revenues of 220 MSEK (22 MEUR). The website has had 15 million visitors in 2016. The brand is one of the fastest growing in social media, and has since the start earned over 750 000 followers from 150 countries. Most followers are on Instagram, under the account @nakdfashion. NA-KD.com has under its first 12 months of operation, delivered customer orders to 140 countries and employs 90 people. The
majority of their sales are from NA-KD.com and their own brands, such as NA-KD Trend and NA-KD Boho, which are designed in-house. Alongside Jarno, the company is backed by 13 business angels and IT entrepreneurs, including NA-KD’s Chairman Magnus Emilson (Visit Group), Mikael Söderlindh (Happysocks), Jonas Mårtensson (Mojang), Roy Forslund (Infotech), Svante Elfving (Brummer & Partners), Lena Apler (Collector Bank) and others.

23 December 2016

eEquity invests in Refunder – market leader for social- and cashback shopping in Sweden

eEquity, a leading investor in Nordic Internet and Internet retailing companies, is today announcing that eEquity III leads an investment round of SEK 37 million in the Swedish company Refunder Scandinavia AB which is the largest social- and cashback shopping site in Sweden. Refunder will now make significant investments in marketing to increase the member database to over 600,000 members that get money back when they shop online.

eEquity invests SEK 30 million in Refunder together with SEK 7 million from existing shareholders. Refunder has since it started 2013 grown by 200% yearly with over 90% of the users recommending Refunder to a friend.

Cashback shopping is an established sector in more mature online markets like the US and UK with almost 10% of the total e-commerce going through similar sites like Refunder. The most well-known US player is Ebates recently sold to Japanese Rakuten for one billion USD and the most well-known UK player is Quidco with over 5 million members. Refunder is also developing a tool for social shopping where social influencers can get rewarded for promoting certain products or e-commerce sites.

Fredrik Ohlsson, CEO & Co-Founder Refunder comments:
“After discussions with different interest groups we found an immediate match with eEquity and their team. They have deep insights in what´s driving the e-commerce forward and has a well reputed network of contacts in Sweden as well as internationally which will be of great benefit for Refunder”, says Fredrik Ohlsson.

Magnus Wiberg Partner eEquity comments:
“When I Co-Founded Pricerunner in 1999, price comparison sites soon became the leading source of sales and traffic to e-commerce sites globally. Now when online pricing is more transparent and online prices for e-commerce sites is very similar, consumers have been looking for other ways of getting incentives and discounts when they shop. Cashback shopping sites generate almost 10% of total sales in e-commerce in the UK and our ambition with Refunder is to be the market leader in the Nordics once this market grow to similar levels.”

Refunder was founded by Fredrik Ohlsson and Victor Dahlborg who both started their carrers within the MTG and Kinnevik Group followed by several startups. Fredrik founded Zoom Vision, later sold to Nasdaq and Victor had a leading position at PriceRunner and is the founder of the certificate Trygg E-handel.

For further questions:
eEquity Partner Magnus Wiberg
+46 735 375 000
magnus@eequity.se

About eEquity

eEquity is the leading private equity company investing growth capital in e-commerce and online companies in the Nordic countries. eEquity has invested in the online sector since inception in 2010 and is managing three funds with USD 135 million under management with currently 12 companies in the portfolio. eEquity invests in entrepreneurial led growth companies with the potential to become market leaders. eEquity is backed by European leading family offices and financial institutions. eEquity is managed by Patrik Hedelin and Magnus Wiberg that are experienced internet entrepreneurs themselves with experience from boo.com and Pricerunner.

About Refunder

Refunder.se is the largest cashback site in Sweden, that gives online shoppers money back on all of their online purchases at participating stores. Today, there are over 1100 stores on Refunder and the number is growing rapidly. For online retailers, Refunder is an effective sales channel where they pay a commission only on each actual purchase. For Refunder members, getting money back on all online purchases is a strong incentive, regardless of whether there is a sale or other offers at an online store. Refunder is based in Stockholm, and also runs its business in Poland. The company was founded in spring 2013.

12 December 2016

eEquity invests in Swap.com – market leader for pre-owned clothing in the US

eEquity, a leading investor in Nordic Internet and Internet retailing companies, is today announcing that eEquity III leads an investment round of EUR 19 million in the Finnish company Swap.com Services Oy which is the largest online consignment store in the US. Swap.com will now make significant investments in marketing to build the brand awareness, strengthen the organisation and develop the warehouse, fulfilment and IT systems further.

eEquity invests EUR 16 million in Swap.com together with one of its investors, the remaining amount EUR 3 million is invested by existing shareholders. Swap.com has since it started 2013 grown by 180% yearly and was recently recognised by Internet Retailer as one of the Hot 100 innovative e-tailers in the industry.

Pre-owned clothing is a fast growing segment where the addressable market is estimated at USD 108 billion. Today, 85% of all pre-owned clothing is thrown away, closer to 12 billion tonnes yearly according to United States Environmental Protection Agency (EPA).

Dr. Juha Koponen, CEO & Co-Founder Swap.com comments:
“As an industry, we are only scratching the surface. There is a staggering amount of unused, pre-owned merchandise with an estimated value of more than one hundred billion dollars annually. And while there is a large demand for second-hand items, the merchandise has not been moving mostly because there has not been a practical nor convenient way to purchase these items online. With more than 30% of Americans shopping thrift and consignment stores each year, we have an incredible opportunity to make an impact. With the support of eEquity as specialists on Internet retailing, I look forward to really scale the business under profitability and enhance our position as market leader. ”

Patrik Hedelin Partner eEquity comments:
“We are very proud to invest in Swap.com and its outstanding management team that we believe have a unique opportunity to become a category killer in the US. We further believe strongly in the strength of the value proposition of swap contributing to increasing the quality of life for the average American combined with being environmental friendly. 30% of the US population is living on minimum wage and 70 % are working pay check to pay check and on the same time they throw away 30 kg of clothing every year. We are intrigued by the opportunity to do something good for society and to apply our knowledge and experience from 10 other internet retailing companies in Europe to together with a very impressive management team build Swap.com as a market leader in the US.”

Swap.com was founded by Juha Koponen and Jussi Koskinen. Other members of the management team include Kelly Norris, Chief Operating Officer, with experience from Zappos and Amazon and Rich Lesparance, Chief Marketing Officer, with experience from Walgreens.com and Grubhub.com.

eEquity has specialised in investing growth capital to fast growing Internet companies. eEquity has previously invested in WhiteAway, whitegoods online, and took the company from DKK 150 million to 1 022 million in 3.5 years, and made 4.5x in multiple of invested capital. eEquity has also invested in other leading online retailers such as Footway, RoyalDesign, Caliroots, Kidsbrandstore and Eleven. eEquity normally invests in companies with EUR 5-20 million in sales with the ambition to build them to EUR +100 million in sales during profitability. eEquity raised its third fund of SEK 710 million (EUR 75 million) in September 2015 and Swap.com is its fourth investment. eEquity invests EUR 19 million in Swap together with one its investors and 3 million from existing investors.

eEquity is also lead investor in Vaadin with part of the management team based in San José, CA with US representing the 60% of the business opportunity. Vaadin is behind the popular open source web application development tools and framework used by around 40% of the Fortune 100 companies and over 150 000 developers globally.

Swap.com is the first Internet retailing investment that eEquity undertakes directed at the US market.

For further questions:
eEquity Partner Patrik Hedelin
+46 70 545 2889
patrik.hedelin@eequity.se

Swap.com CEO Juha Koponen
+1 630 750 7434
juha@swap.com

About eEquity

eEquity is the leading private equity company investing growth capital in e-commerce and online companies in the Nordic countries. eEquity has invested in the online sector since inception in 2010 and is managing three funds with USD 135 million with currently 12 companies in the portfolio. eEquity invests in entrepreneurial led growth companies with the potential to become market leaders. eEquity is backed by European leading family offices and financial institutions. eEquity is managed by Patrik Hedelin and Magnus Wiberg that are experienced internet entrepreneurs themselves with experience from boo.com and Pricerunner.

About Swap.com

Swap.com, recently recognized by Internet Retailer as one of the Hot 100 innovative e-tailers in the industry, is the largest online consignment shop with more than 1.5 million unique items. The company strives to redefine consignment services by making the process of buying and selling pre-owned goods more convenient, safe and profitable. Preventing waste by saving pre-owned clothes and accessories from ending up in landfills, shoppers can feel good about the purchases they make on Swap.com. Offering clothes, accessories, toys and games for babies, children, women and men, Swap.com is a one-stop shop the whole family can enjoy. Swap.com is based in Chicago and Bolingbrook, Illinois. The service was launched in 2012.

26 September 2016

eEquity Invests in Swiss Clinic, the Future’s Beauty Brand Online – Aiming towards Product Broadening and Expansion in Europe.

eEquity, a leading investor in e-commerce and online companies in Scandinavia, invests in Swiss Clinic, the future brand within beauty and skincare.

Swiss Clinic is a leading Swedish online brand within skincare and beauty treatments with development and production in Switzerland. The company, founded in 2011 by Sebastian Gordon and Fredrik Kristensson, currently operates in six countries becoming an established brand by way of its high paced growth and profitability . The company primarily sells directly to customers online, but also through selected retailers. Swiss Clinic has a vision to develop high technological products with visible effects and long-lasting results. The company will now invest even more in growth by launching multiple new products, including a new exclusive skincare line that will be launched in time for Christmas, as well as expanding into several European countries.

eEquity’s investment of 20 million SEK, making eEquity a large minority shareholder, will support the company in the upcoming expansion. The main focus will be on building Swiss Clinic towards a market leader within its niche as a result of its unique products, high quality and satisfied customers.

“We are very proud and delighted with our products and the fact that we have so many satisfied and recurring customers, the entire company has a large focus on quality and customer satisfaction. We have an innovative and creative approach towards the development of new products and being able to communicate directly to our customers through our platform gives us further knowledge regarding their needs which helps us in our development. We always use the best from science and design and we are always keeping pace with the latest trends, but we never compromise on quality or safety. We see many great advantages with eEquity as an owner, in part as they add considerable competence on how to build a brand and in part through their experience to expand companies in different countries. We now seek to increase the growth rate and broaden our product portfolio in order to make our customers even more satisfied and to further expand into Europe and the rest of the world,’’ says Sebastian Gordon, CEO and co-founder of Swiss Clinic.

“We see a great deal of potential in Swiss Clinic; the company has an exciting product portfolio which combined with a unique marketing strategy and distribution provides a close relationship to the end-customers, something that the rest of the industry is missing. The fact that the company has grown quickly since its start under profitability is of course also a positive aspect. We will be supporting the company with our competence in building a brand online, overall e-commerce knowledge as well as help to lift the company to a billion SEK company in the long run”, says Felix Erhardt, Partner at eEquity.

For further information, please contact:
Felix Erhardt
eEquity AB
Tel: +46 725 101 625
E-post: felix.erhardt@eequity.se
Sebastian Gordon
Swiss Clinic AB
Tel: +46 708 309 900
E-post sebastian@swissclinc.se

About eEquity
eEquity is a leading private equity firm for investments within e-commerce and online companies in Scandinavia, both regarding physical products and services. Since 2010, eEquity has invested in the online sector and is today part-owner in 11 companies in Scandinavia. eEquity primarily invests in entrepreneurial high-growth companies with the potential of becoming market leaders. eEquity manages capital for European institutional investors.

About Swiss Clinic
Swiss Clinic is a leading online player within skincare and cosmetics. The company was founded in 2011 by Sebastian Gordon and Fredrik Kristensson, and is located in Stockholm. The Company has during its five years grown organically, and has today a turnover of around 40 MSEK, and has always been profitable. Swiss Clinic’s vision is to deliver high technological beauty products and treatments online.

18 January 2016

Vaadin raises $6M in Funding lead by eEquity

eEquity and Finnish Industry Investment invest $6M in Vaadin, the open source company whose user­interface tools are used in 40% of Fortune­100 companies and by over 150 000 developers worldwide

Vaadin’s business is building components and tools for web application developers. Its products enable businesses to replace most of their desktop applications with standard based web applications that run on all major mobile and desktop browsers. By hiding the underlying complexity of the web standards, Vaadin’s technology speeds up the development process, increases security and allows developers to focus on building business value.

With the new investment, the company intends to boost its R&D and ecosystem development to expand its unique set of developer tools. “The web development ecosystem is going through rapid changes due to emerging web component standards at the same time as both JavaScript and Java as programming languages are taking inspiration from each other“ says CEO Joonas Lehtinen. “With the current product portfolio, Vaadin has a unique opportunity to develop its tooling into the direction future web apps need. With 100+ employees, a solid customer base and being profitable with a turnover of $10M, the company is well set to change the developer experience in the coming years” Joonas says.

“We’ve been following growing Nordic success stories and got Vaadin on our radar early on after our portfolio companies had been using Vaadin to increase productivity among their developers” says Patrik Hedelin, partner at eEquity and previous co­founder of boo.com.

“Vaadin is a market leading server side Java framework with a very strong technology offering which is now ready to be offered on a larger scale. The company has been growing 30% per annum historically under profitability. Vaadin has recently launched the sale of premium tools that has been really well received in the market where we expect the recurring revenues to grow quickly” he summarizes.

Earlier investors in Vaadin include Aboa Venture Management and Finnish Industry Investment. During this round Finnish Industry Investment increases its stake in Vaadin by joining eEquity as investors. The company intends to keep on rapidly hiring more people into its Turku, Helsinki, Berlin and San Jose offices during 2016.

For further information, please contact:
Joonas Lehtinen
CEO, Vaadin
+1 (408) 886­0554
joonas@vaadin.com

Patrik Hedelin
Partner, eEquity
+46 70 545 28 89
patrik@eequity.se

About eEquity
eEquity is currently the leading private equity company for investments in e­commerce and online companies in the Nordic region in terms of both physical products and services. eEquity has invested in the online sector since 2010 and is currently the co­owner of nine companies in the Nordic region. eEquity invests primarily in entrepreneurial led growth companies with the potential to become market leaders. eEquity is backed by European leading family offices and financial institutions.

About Finnish Industry Investment
Finnish Industry Investment Ltd is a state­owned investment company that promotes Finnish business, employment and economic growth through venture capital and private equity investments. The company manages assets amounting to some MEUR 900.

About Vaadin
Vaadin is the company behind the Open Source Vaadin Framework. It is today used in over 40% of the Fortune­100 companies and by over 150 000 developers worldwide. The company employs over 100 persons in its Finnish, Californian and German offices. For further information on Vaadin tools, services and open positions see vaadin.com.

14 January 2016

eleven acquires Parfymeri L and goes omnichannel

Read more (in Swedish)

22 December 2015

eEquity invests SEK 21 million in KidsBrandStore and makes its first investment in the new fund, eEquity III

eEquity, the leading investor in e-commerce and online companies in the Nordics, invests in KidsBrandStore, the largest online store in Sweden within premium clothing for children and youths

The company was founded in 2011 by Peter Markstedt (former professional soccer player in Allsvenskan and Premier League) and Mikael Arnåsen in Västerås. Revenues closed to doubled during 2015 and aims to reach SEK 60 million in revenues in 2016 through continued strong growth online as well as through the opening of a physical store during the second half of 2016.

KidsBrandStore sell premium brands such as Ralph Lauren, Gant and Tommy Hilfiger. The company also has close collaborations with several famous bloggers, among those Pernilla Wahlgren and Charlotte Perelli. Together with these the company has launched several unique clothing collections sold on the website.

eEquity’s investment helps to support the company in the upcoming further expansion in the Nordic region, both online and through physical stores. The focus will be on building KidsBrandStore to a market leader in its niche in the Nordic countries by having the most relevant product range for the customers with quick delivery and the best customer experience.

”We are now taking a new step in the company’s development and will continue to offer our customers the finest and best children and youth clothing with a strong focus on customer satisfaction and timely delivery. We see great benefits in getting eEquity as an owner, both through the great expertise they bring with them as well as through their previous experience from building leading omnichannel companies in the Nordic region. We must now take the next step in our development and broaden the range further, expand geographically and become a leader in several markets in our niche” says Mikael Arnåsen, CEO and co-founder of KidsBrandStore.

”We see great potential in KidsBrandStore and are convinced that the company can and will grow to several hundred of millions in revenues and continue to be the natural destination when you want to purchase the most popular brands of children and youth clothing. It’s impressive how the company has managed such a high growth organically under profitability since start. We will support the company with our knowledge and extensive experience from ecommerce companies such as Royal Design, Footway and Caliroots” says Magnus Wiberg, partner at eEquity.

For more information, please contact:
Magnus Wiberg
eEquity III AB
Phone: +46 735 375 000
E-mail: magnus@eequity.se

Mikael Arnåsen
KidsBrandStore
Phone: +46 72 746 70 43
E-mail: mikael.arnasen@kidsbrandstore.se

About eEquity
eEquity is currently the leading private equity company for investments in e-commerce and online companies in the Nordic region in terms of both physical products and services. eEquity has invested in the online sector since 2010 and is currently the co-owner of nine companies in the Nordic region. eEquity invest primarily in entrepreneurial led growth companies with the potential to become market leaders. eEquity is backed by European leading family offices and financial institutions.

About KidsBrandStore
KidsBrandStore is the leading online retailer within children and youth clothing in Sweden. The company was founded in 2011 by Peter Markstedt and Mikael Arnåsen and is based in Västerås.

26 october 2015

Pitch your business for eEquity at NES Malmö 4-5 November!

Read more here

7 september 2015

eEquity III reaches first close

eEquity, the leading growth investor in Nordic Internet companies completes the first closing of its latest fund, eEquity III, at EUR 60 million, supported by existing and new European Institutional investors

eEquity III will build upon the successfull investment strategy implemented in eEquity II, providing growth capital to proven, fast growing and profitable Nordic Internet companies active within the internet retail and services sectors.

eEquity works actively with its portfolio companies to support them in becoming Nordic market leaders by accelerating growth organically and via selective add-on acquisitions. The firm’s approach to value creation was most recently demonstrated by the exit of WhiteAway which generated returns in excess of 4.5 times invested capital without leverage. Value creation was achieved through launch across the Nordics, increased product assortment, private label and two add on acquisitions leading to an increase in revenues from DKK 150 million to more than one billion at exit after 3.5 years. IRR amounted to 76%.

The portfolio in eEquity II has experienced an average annual growth rate of 60% since date of investment until today. Royal Design (home decoration) has in three years gone from SEK 90 million to approx. 5 times sales under profitability by expansion to more markets, increased product assortment and favorable add on acquisitions of Cervera franchise stores and Rum 21. Footway (shoes) has in four years gone from SEK 3 million to approx. 280 million by building a strong consumer brand, increased product assortment and favorable add on acquisitions of Heppo, Brandos and RunForrest. Footway is also profitable.

Patrik Hedelin, Partner at eEquity, said: “We are very proud of reaching the first close of eEquity III with the support of both existing and new investors. Given our sector focus on online business models in general and internet retailing in particular it has proven very valuable for the entrepreneurs to access the comprehensive competence and expertise within eEquity and our group of companies. The closing of eEquity III provides us with a solid platform to further capitalize on our strong proprietary deal flow and enables us to continue deliver strong returns to our investors.”

Legal advisors to eEquity were O´Melveny & Myers LLP in London and Cederquist in Stockholm.

For additional information, please contact:

Patrik Hedelin
patrik@eequity.se
+46 70 545 2889

About eEquity

Established in 2010 with the support of international institutional investors, eEquity is today the leading private equity investor for proven entrepreneurs with established companies within the Nordic internet retailing segment. The firm´s portfolio currently includes companies such as Royal Design, Footway, Eleven, Caliroots and Outdoorexpert. eEquity was founded by Magnus Wiberg and Patrik Hedelin as a continuation of their work in the online distribution sectors since the early 1999.

1 september 2015

eEquity invests in Outdoorexperten and plan for Nordic expansion

eEquity, the leading investor in e-commerce and online companies in the Nordics, are investing in Outdoorexperten. The company, selling sport and outdoor products online, has shown strong growth and been profitable since inception.

Outdoorexperten is one of the leading online players in the sports and outdoor segment. As an example, the company has over 5 000 products for hiking only. The company was founded in 2005 by Pierre Breznik in Västerås and has successfully grown under profitability. Outdoorexperten currently operates omnichannel sales through the website and a physical store in Västerås, with brands such as Lundhags, Haglöfs, Klättermusen, Bergans, Woolpower and Garmin. The company’s vision is to maximize outdoor experiences and to be in the forefront in presenting and selling news within the segment.

The eEquity investment will support the company in the upcoming Nordic expansion. The focus will be on building a market leader within the segment in the Nordic countries, mainly through having the most relevant product range together with quick delivery and the best customer experience.

“We are very pleased that we have so many satisfied and repeat customers, the entire company has a strong focus on customer satisfaction and all employees work with it every day. We love nature and want to maximize the experience there. We see great benefits in getting eEquity as an owner, partly because they bring great expertise and partly through their previous experience from building leading omnichannel companies in the Nordic region. We must now take the next step in our development through broaden the product range further and expand geographically to become a leader in several markets within our niche” says Pierre Breznik, CEO and founder of Outdoorexperten.

“We see great potential in Outdoorexperten where we believe the company will become the market leader in its field in Scandinavia within a few years. The company has grown organically since inception and has always been profitable, which we see as clearly positive. We will support the company with our expertise and extensive experience in e-commerce and help lift it into a billion revenue company within a few years” says Felix Erhardt, partner at eEquity.

For more information, please contact:

Felix Erhardt
eEquity AB
Phone: +46 725 101 625
E-mail: felix.erhardt@eequity.se

Pierre Breznik
Outdoorexperten
Phone: +46 700 929167
E-mail: pierre@outdoorexperten.se

About eEquity
eEquity is currently the leading Swedish private  equity company for investments in e-commerce and online companies in the Nordic region in terms of both physical products and services. eEquity has invested in the online sector since 2010 and is currently the co-owner of eight companies in the Nordic region. eEquity invest primarily in entrepreneurial growth companies with the potential to become market leaders. eEquity manages capital for European institutional investors.

About Outdoorexperten
Outdoorexperten is one of the leading online players in the sports and outdoor segment. The company was founded in 2005 by Pierre Breznik and has its headquarters in Västerås. The company has during its 10 years grown organically to its current level of revenues of just under 80 million and has always been profitable. Outdoorexperten’s vision is to maximize outdoor experiences and be in the forefront in presenting and selling news within the segment.