1 september 2015

eEquity invests in Outdoorexperten and plan for Nordic expansion

eEquity, the leading investor in e-commerce and online companies in the Nordics, are investing in Outdoorexperten. The company, selling sport and outdoor products online, has shown strong growth and been profitable since inception.

Outdoorexperten is one of the leading online players in the sports and outdoor segment. As an example, the company has over 5 000 products for hiking only. The company was founded in 2005 by Pierre Breznik in Västerås and has successfully grown under profitability. Outdoorexperten currently operates omnichannel sales through the website and a physical store in Västerås, with brands such as Lundhags, Haglöfs, Klättermusen, Bergans, Woolpower and Garmin. The company’s vision is to maximize outdoor experiences and to be in the forefront in presenting and selling news within the segment.

The eEquity investment will support the company in the upcoming Nordic expansion. The focus will be on building a market leader within the segment in the Nordic countries, mainly through having the most relevant product range together with quick delivery and the best customer experience.

“We are very pleased that we have so many satisfied and repeat customers, the entire company has a strong focus on customer satisfaction and all employees work with it every day. We love nature and want to maximize the experience there. We see great benefits in getting eEquity as an owner, partly because they bring great expertise and partly through their previous experience from building leading omnichannel companies in the Nordic region. We must now take the next step in our development through broaden the product range further and expand geographically to become a leader in several markets within our niche” says Pierre Breznik, CEO and founder of Outdoorexperten.

“We see great potential in Outdoorexperten where we believe the company will become the market leader in its field in Scandinavia within a few years. The company has grown organically since inception and has always been profitable, which we see as clearly positive. We will support the company with our expertise and extensive experience in e-commerce and help lift it into a billion revenue company within a few years” says Felix Erhardt, partner at eEquity.

For more information, please contact:

Felix Erhardt
eEquity AB
Phone: +46 725 101 625
E-mail: felix.erhardt@eequity.se

Pierre Breznik
Outdoorexperten
Phone: +46 700 929167
E-mail: pierre@outdoorexperten.se

About eEquity
eEquity is currently the leading Swedish private  equity company for investments in e-commerce and online companies in the Nordic region in terms of both physical products and services. eEquity has invested in the online sector since 2010 and is currently the co-owner of eight companies in the Nordic region. eEquity invest primarily in entrepreneurial growth companies with the potential to become market leaders. eEquity manages capital for European institutional investors.

About Outdoorexperten
Outdoorexperten is one of the leading online players in the sports and outdoor segment. The company was founded in 2005 by Pierre Breznik and has its headquarters in Västerås. The company has during its 10 years grown organically to its current level of revenues of just under 80 million and has always been profitable. Outdoorexperten’s vision is to maximize outdoor experiences and be in the forefront in presenting and selling news within the segment.