Royal Design accelerates growth with eEquity as new partners

Royal Design accelerates growth with eEquity as new partners

Royal Design is the largest player in the nordics within online home furnishings. The company was founded in 1999 and has successfully grown profitably to more than 100 million in Sales today. Royal Design is currently growing by 100% compared to the same period last year, with sales worldwide. The product assortment  consists of quality brands such as Ittala, Rörstrand, Orrefors, Georg Jensen, Swarovski. Offering more than 56,000 products from over 100 brands online and in store in Sturegallerian in Stockholm. Royal Design strives to give everyone the opportunity to buy high quality home furnishings brands at great prices and with fast delivery.

“We think that the home furnishings market is very interesting, a market that today is valued at about 45 billion in the Nordic and where online penetration is expected to increase from the current 6% to about 30% within a five year period. The strategy of online retail is unbeatable compared to regular stores in question to meet customers’ needs in terms of convenience and assortment, as an example, Cervera has 7000 items in stock, while Royal Design has 56,000 “, says Magnus Wiberg, partner eEquity.

eEquity’s investment helps to support the company in the expansion. The focus will be on building Royal Design to a market leader in its niche in each market by having the widest and best range of products, competitive prices and prompt delivery.

“We were looking for a suitable investor who could provide expertise in entrepreneurship, online marketing and e-commerce. eEquity showed great skills in these areas and also gives us access to their network of e-commerce companies, “said Hans Bengtsson.

– “We see great potential in the Royal Design where we believe that the company will become the market leader in its niche. We see that we can run the company with our expertise and lift it to a one billion company within a few years. “Says Magnus Wiberg, partner eEquity.

For more information, contact:

Magnus Wiberg

eEquity AB

Tel: +46 735 37 50 00

Email: magnus.wiberg @

Hans Bengtsson

Royal Design Group AB

Tel: +46 708 20 29 65

Email: hans.bengtsson @

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