21 may 2014

Caliroots acquires Hollywood!

May 19 is a milestone in streetwear, sneakers and skate in Sweden when Caliroots acquires the venerable chain Hollywood.

“A slightly younger and more action sports-oriented customer makes Hollywood a perfect match for Caliroots. Since Hollywood has had a strong history in retail and we use both the same platform and ERP, we see great synergies already in the short term” says Andreas Koschnike, founder and CEO of Caliroots.

Caliroots has been around for over 10 years and represents streetwear and sneakers online, as well as with 3 physical stores.

Hollywood has been Stockholm based since the early 70’s, but with today’s concept since 2004.
In addition to 4 stores in Sweden they also have an online store with a focus on Sweden and Norway.

The companies will continue to operate as separate companies and brands to begin with.

“It feels good to hand over the baton to Caliroots who have proved strong in a tough market. I am confident that they will do a good job going forward with the Hollywood brand” says Mattias Grönlund, owner and CEO of Hollywood.

Company information
Californian Roots AB
Founded by Andreas Koschnike and Per Norelll in 2003
Investors: eEquity and Verdane
Employees: ca 30 st
Estimated revenue current financial year: 120 MSEK

For inquiries, please contact: Andreas Koschnike, CEO