22 December 2015

eEquity invests SEK 21 million in KidsBrandStore and makes its first investment in the new fund, eEquity III

eEquity, the leading investor in e-commerce and online companies in the Nordics, invests in KidsBrandStore, the largest online store in Sweden within premium clothing for children and youths

The company was founded in 2011 by Peter Markstedt (former professional soccer player in Allsvenskan and Premier League) and Mikael Arnåsen in Västerås. Revenues closed to doubled during 2015 and aims to reach SEK 60 million in revenues in 2016 through continued strong growth online as well as through the opening of a physical store during the second half of 2016.

KidsBrandStore sell premium brands such as Ralph Lauren, Gant and Tommy Hilfiger. The company also has close collaborations with several famous bloggers, among those Pernilla Wahlgren and Charlotte Perelli. Together with these the company has launched several unique clothing collections sold on the website.

eEquity’s investment helps to support the company in the upcoming further expansion in the Nordic region, both online and through physical stores. The focus will be on building KidsBrandStore to a market leader in its niche in the Nordic countries by having the most relevant product range for the customers with quick delivery and the best customer experience.

”We are now taking a new step in the company’s development and will continue to offer our customers the finest and best children and youth clothing with a strong focus on customer satisfaction and timely delivery. We see great benefits in getting eEquity as an owner, both through the great expertise they bring with them as well as through their previous experience from building leading omnichannel companies in the Nordic region. We must now take the next step in our development and broaden the range further, expand geographically and become a leader in several markets in our niche” says Mikael Arnåsen, CEO and co-founder of KidsBrandStore.

”We see great potential in KidsBrandStore and are convinced that the company can and will grow to several hundred of millions in revenues and continue to be the natural destination when you want to purchase the most popular brands of children and youth clothing. It’s impressive how the company has managed such a high growth organically under profitability since start. We will support the company with our knowledge and extensive experience from ecommerce companies such as Royal Design, Footway and Caliroots” says Magnus Wiberg, partner at eEquity.

For more information, please contact:
Magnus Wiberg
eEquity III AB
Phone: +46 735 375 000
E-mail: magnus@eequity.se

Mikael Arnåsen
Phone: +46 72 746 70 43
E-mail: mikael.arnasen@kidsbrandstore.se

About eEquity
eEquity is currently the leading private equity company for investments in e-commerce and online companies in the Nordic region in terms of both physical products and services. eEquity has invested in the online sector since 2010 and is currently the co-owner of nine companies in the Nordic region. eEquity invest primarily in entrepreneurial led growth companies with the potential to become market leaders. eEquity is backed by European leading family offices and financial institutions.

About KidsBrandStore
KidsBrandStore is the leading online retailer within children and youth clothing in Sweden. The company was founded in 2011 by Peter Markstedt and Mikael Arnåsen and is based in Västerås.