22 may 2014

Royal Design acquires RUM21 from CDON

Royal Design Group AB announces that it has entered into an agreement with CDON Group to transfer the entire business in Rum21 AB to Royal Design Group AB.

About Royal Design Group AB
Royal Design Group AB is Sweden’s leading e-commerce company through RoyalDesign.se with the greatest assortment within design, furniture, lighting and home furnishing. RoyalDesign.se has over 70 000 products from more than 180 world-famous brands within design and decor.

The company was founded in 1999 and currently has about 65 employees and a yearly turnover of 240 million.

Besides being one of the largest company’s for the home decor market online, Royal Design opened 7 physical stores during 2013, merging the online and offline businesses to enable a complete offering to the customers and the best from two worlds.

“Rum21 is a very well managed and rapidly expanding business, which fits perfectly into our strategy and vision of being the most complete and obvious interior design concept for design and furniture consumers across the Nordics and it will be very inspiring to develop both of these business areas in parallel. The two businesses RoyalDesign.se and Rum21.se will together be the market leader within design, furniture and home deco online, with an expected turnover this year of more than SEK 400 million.” says Hans Bengtsson, CEO Royal Design Group.

About Rum21 AB
Rum21 AB is an online store focused on the sale of interior design and design furniture, started in 2006 and acquired by CDON Group in 2011. Today Rum21 operates the Nordic internet stores Rum21.se, Room21.no, Room21.dk and Room21.fi. The company also has a large design shop in Borås.

For more information, please contact:

Hans Bengtsson, CEO
E-mail: hans.bengtsson@RoyalDesign.se
Phone: +46 (0) 708202965