eEquity Invests in Swiss Clinic, the Future’s Beauty Brand Online – Aiming towards Product Broadening and Expansion in Europe.

eEquity, a leading investor in e-commerce and online companies in Scandinavia, invests in Swiss Clinic, the future brand within beauty and skincare.

Swiss Clinic is a leading Swedish online brand within skincare and beauty treatments with development and production in Switzerland. The company, founded in 2011 by Sebastian Gordon and Fredrik Kristensson, currently operates in six countries becoming an established brand by way of its high paced growth and profitability . The company primarily sells directly to customers online, but also through selected retailers. Swiss Clinic has a vision to develop high technological products with visible effects and long-lasting results. The company will now invest even more in growth by launching multiple new products, including a new exclusive skincare line that will be launched in time for Christmas, as well as expanding into several European countries.

eEquity’s investment of 20 million SEK, making eEquity a large minority shareholder, will support the company in the upcoming expansion. The main focus will be on building Swiss Clinic towards a market leader within its niche as a result of its unique products, high quality and satisfied customers.

“We are very proud and delighted with our products and the fact that we have so many satisfied and recurring customers, the entire company has a large focus on quality and customer satisfaction. We have an innovative and creative approach towards the development of new products and being able to communicate directly to our customers through our platform gives us further knowledge regarding their needs which helps us in our development. We always use the best from science and design and we are always keeping pace with the latest trends, but we never compromise on quality or safety. We see many great advantages with eEquity as an owner, in part as they add considerable competence on how to build a brand and in part through their experience to expand companies in different countries. We now seek to increase the growth rate and broaden our product portfolio in order to make our customers even more satisfied and to further expand into Europe and the rest of the world,’’ says Sebastian Gordon, CEO and co-founder of Swiss Clinic.

“We see a great deal of potential in Swiss Clinic; the company has an exciting product portfolio which combined with a unique marketing strategy and distribution provides a close relationship to the end-customers, something that the rest of the industry is missing. The fact that the company has grown quickly since its start under profitability is of course also a positive aspect. We will be supporting the company with our competence in building a brand online, overall e-commerce knowledge as well as help to lift the company to a billion SEK company in the long run”, says Felix Erhardt, Partner at eEquity.

For further information, please contact:
Felix Erhardt
eEquity AB
Tel: +46 725 101 625
Sebastian Gordon
Swiss Clinic AB
Tel: +46 708 309 900

About eEquity
eEquity is a leading private equity firm for investments within e-commerce and online companies in Scandinavia, both regarding physical products and services. Since 2010, eEquity has invested in the online sector and is today part-owner in 11 companies in Scandinavia. eEquity primarily invests in entrepreneurial high-growth companies with the potential of becoming market leaders. eEquity manages capital for European institutional investors.

About Swiss Clinic
Swiss Clinic is a leading online player within skincare and cosmetics. The company was founded in 2011 by Sebastian Gordon and Fredrik Kristensson, and is located in Stockholm. The Company has during its five years grown organically, and has today a turnover of around 40 MSEK, and has always been profitable. Swiss Clinic’s vision is to deliver high technological beauty products and treatments online.

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