eEquity invests in Preglife, the leading application for pregnant and new parents in the Nordics

eEquity invests in Preglife, the leading application for pregnant and new parents in the Nordics

eEquity, a leading Nordic investor in digital growth companies, invests in Preglife AB, making the first investment in eEquity’s fourth fund. As the leading Nordic pregnancy and baby application, Preglife aims to become the largest and most relevant pregnancy and baby application globally.
Preglife initially launched its app in October 2010 and has since then been downloaded more than 2.6 million times – today the app has more than 500,000 active users. The business idea today remains very much the same, namely conveying knowledge and information to pregnant and new parents so they can make informed decisions with regards to their family and themselves. Since launch, Preglife has cooperated with a large network of doctors and midwives to guarantee that the information is accurate, relevant and correct. The goal of the application is to serve as a guide and information source for parents throughout the pregnancy, the actual delivery, and for making life with the newborn as happy and secure as possible.

Preglife’s user base has grown rapidly and the company is already present in eight markets. The plan is to continue expanding Preglife to a number of new markets, as well as to continue developing relevant products and services for its users. The company works closely with several large and well-established partners within relevant industries such as insurance, e- commerce, health, security and media.

eEquity, a leading investor within e-commerce and digital growth, is investing in Preglife in order to provide the company with the means to expand its offering as well as accelerate its global expansion. Furthermore, eEquity will support Preglife in regards to its e-commerce offering, growth strategy and further development of online marketing strategies. Preglife currently has a turnover of c. SEK20 million and is growing fast with profitability.

“Preglife is completely self-financed. This has resulted in our journey taking a little longer, but has also led to us having a working business model and full control of costs. It feels really exciting to find a professional investor who values our way of working. With eEquity as one of our owners, we hope to achieve our goals faster. eEquity has previous experience from building companies with a clear online strategy and global ambitions – which we value. In the coming years we will work hard together in order to become the leading pregnancy and baby application globally.” says CEO and founder, Tobias Meschke.

“We were immensely impressed by how satisfied Preglife’s users are and how relevant their offering is for the target audience. Preglife has, with limited resources, succeeded to build the leading and most fulsome pregnancy application in the Nordic market and has also become one of the leading players in both Germany and Poland in a short period of time. Furthermore,
we are impressed by the strong and closely-knit partnerships Preglife has with leading commercial players within several industries. We are looking forward to supporting the company during its journey to become one of the leading and most relevant pregnancy and baby application globally.” says eEquity Partner, Johan Symmons.


For more information, contact:
Johan Symmons, Partner
eEquity AB
Tel: +46 733 89 41 81

Jessica Mattsson, Investment Director
eEquity AB
Tel: +46 70 796 14 01

Tobias Meschke, VD och grundare
Tel: +46 70 440 06 39

About eEquity
eEquity is a leading private equity company focusing on Nordic digital growth companies. eEquity has since 2010 invested in e-commerce and adjacent sectors totaling 24 portfolio companies and today manages over SEK 2 billion across four funds. eEquity invests in growth companies benefiting from online and digital conversion, being led by strong entrepreneurs with the potential of becoming clear market leaders. The investors behind eEquity consist of leading European family offices and international financial institutions.

About Preglife
Preglife is the leading application for pregnant and new parents in the Nordics with significant market share in Germany and Poland. Preglife focuses on the user by providing information and tools, developed together with doctors and midwives, in a simple way. The company was founded in 2009 by Tobias Meschke and is based in Stockholm. Preglife is today present in eight countries with a fast-growing user base.