eEquity promotes Jessica Mattsson to Partner

eEquity, a leading sector-focused private equity firm targeting digital growth, today announces the promotion of Jessica Mattsson to Partner. Jessica has worked at eEquity since 2014, most recently as Investment Director.

eEquity is a leading sector-focused fund, investing growth capital in disruptive digital companies. By combining its single sector focus and operationally enhancing “eEquity toolbox”, companies can benefit from sharing expertise and experience with each other, leading to faster growth and increased returns generated in eEquity’s funds.

eEquity works from a clear entrepreneurial focus, with the goal of finding talented entrepreneurs and supporting them along the journey of realizing their vision.

eEquity has invested in several different areas of digital growth; from apps for pregnant women (Preglife) and marketplaces for funerals (Lavendla) to digital retailers of external brands such as Footway. However, the focus in recent years has mainly been global product companies with their own brands such as NA-KD, iDeal of Sweden, TwistShake, Aim’n, Son of a Tailor and PS of Sweden. All portfolio companies are based in the Nordics but have global sales in up to 100 countries worldwide every month.

eEquity invests across Europe but has so far focused on Sweden, Finland, and Denmark due to its strong proprietary deal flow in the Nordic region. In total, eEquity has completed 36 platform investments and 23 exits. The latest fund, eEquity IV, has already closed five investments of which all companies are showing strong organic growth and profitability. The investment team at eEquity today consists of seven people; three men and four women.

Patrik Hedelin comments: “We are proud to promote Jessica Mattsson to Partner at eEquity. Jessica has demonstrated all the qualities required to become a Partner by being able to source exciting new companies, actively contribute to the value creation work and execute good exits, as well as actively contribute to the strategic development of eEquity. I am convinced that Jessica will make a strong contribution to the development of both eEquity as a firm and our portfolio companies”.

Jessica Mattsson comments: “It is a great honour to be promoted to Partner. I obviously strongly believe in eEquity’s strategy to focus on companies in the same sector, since I have clearly seen how impactful it is when we all help each other. We currently have a good mix in the portfolio both in terms of company size and business models. It is also extremely fun to work with entrepreneurs and companies in the phase they are in when we invest. We have a very successful setup in working with super ambitious, visionary entrepreneurs and implementing eEquity’s toolbox to quickly build truly great, global companies.”

Additional questions:

Managing Partner Patrik Hedelin

+46 70 545 2889

patrik.hedelin@eequity.se

Partner Jessica Mattsson

+46 70 796 1401

jessica.mattsson@eequity.se

About eEquity

Founded in 2010, eEquity is a leading private equity firm investing in Nordic digital growth companies. Portfolio companies include, among others, Pricerunner, Footway, NA-KD, iDeal of Sweden, Aim’n, Preglife and TwistShake. eEquity has led investments of SEK 2.6 billion in 36 companies across four funds. eEquity invests in fast growing companies with SEK 50-200m in sales and with the ambition to scale globally and profitably. The investors behind eEquity consist of the European Investment Fund (EIF), leading family offices and international financial institutions.